Monday, September 7, 2009
In Depth: 2009's Most Powerful Fashion Magazine Editors
To compile our list of the America's most influential fashion editors, we considered the top editor of every monthly U.S.-based magazine that features a significant amount of fashion editorial, including teen magazines. Monthly unique user numbers for each Web site, provided by comScore, told us how well each editor's title is transitioning from print to the online format. We also looked at advertising revenue from the first half of 2009 and compared it with revenue from the first half of 2008; both were culled from the Publishers Information Bureau (PIB), a division of the Magazine Publishers of America. The number of advertising pages for the first half of 2009 compared to the first half of 2008, also from PIB, was another factor. We also considered the year-over-year change in circulation for the first half of 2009, provided by the Audit Bureau of Circulations. These measurements told us how many people are sure to read magazine each month and how much advertisers are willing to pay to capture the attention of those readers. Finally, we calculated the number of times each editor's name was found in Factiva and on Google Blog Search over the year ending on Aug. 31, 2009. All factors were ranked and then averaged for a final ranking.
Across-the-Pond Accessories
…plus a taste of Versace and a chance to save big
BFF: Long before there was a tally of Facebook friends to show off your pal power, there were friendship bracelets you and your besties braided together. Links of London offers the grown-up version so you can stroll down memory lane with something a little more sophisticated than colorful string knotted around your wrist. The Pewter and White Friendship Bracelet is a sterling silver white and pewter number your guy and gal pals would gladly wear to show they accepted your buddy request. $180, Links of London
VERY VERSACE: Miami has a history steeped in Versace. And tonight Neiman Marcus is offering a viewing of its future. The fall line lands at Bal Harbour Shops tonight for a preview of black, blue and bold all over. 9700 Collins Ave., Bal Harbour; 305.865.6161
SIXTY GOING ON 75: Miss Sixty is offering up to 75 percent off its spring/summer merchandise. Seventy-five percent off, that’s like free—if free were paying 25 percent of the original price. Score looks like this three-quarter-length dress for just $85 (50 percent off its original price) or this large leather bag for just $87 (75 percent off its original $349). Plus, you can find on-sale shoes and accessories to match. Paying full price for stuff is so last season.
BFF: Long before there was a tally of Facebook friends to show off your pal power, there were friendship bracelets you and your besties braided together. Links of London offers the grown-up version so you can stroll down memory lane with something a little more sophisticated than colorful string knotted around your wrist. The Pewter and White Friendship Bracelet is a sterling silver white and pewter number your guy and gal pals would gladly wear to show they accepted your buddy request. $180, Links of London
VERY VERSACE: Miami has a history steeped in Versace. And tonight Neiman Marcus is offering a viewing of its future. The fall line lands at Bal Harbour Shops tonight for a preview of black, blue and bold all over. 9700 Collins Ave., Bal Harbour; 305.865.6161
SIXTY GOING ON 75: Miss Sixty is offering up to 75 percent off its spring/summer merchandise. Seventy-five percent off, that’s like free—if free were paying 25 percent of the original price. Score looks like this three-quarter-length dress for just $85 (50 percent off its original price) or this large leather bag for just $87 (75 percent off its original $349). Plus, you can find on-sale shoes and accessories to match. Paying full price for stuff is so last season.
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